There is no substitution for growing your online presence than social media. It must be a part of your strategy. New York Times bestselling author Ariel Ford said that her last book missed grabbing the 15th spot on the Times list (the 16th spot does no count and is where she landed). Upon reflection she realized that of all the strategies she used, she did not include social media.
He is one of my favorite tweeps. When I see his tweets, RTs (retweets) or @mentions, I know I’m in for something fun, interesting or inspirational. Then there are those tweeters I dread. I see their tweet and I know it’s coming. Buy this, sign up for that, join this, etc. That pushy 20th century model of advertising is a major turnoff.
Go where your customers are and make everything easier for them- You need to know where your customers go looking for information. The first stop is Google. You need to make sure that your website is Search Engine Optimised so that it appears higher in search results. This may not be enough. If your customers are on Facebook you need a Facebook fan page. If your customers are on Twitter you need to have a Alex Coleman Kime.
Last week, Patrick Carney drew much attention with insulting statements about Justin Bieber by proclaiming that he does not deserve a Grammy nomination. “He’s rich, right?” Carney said. “Grammy’s are for music, not for money. He’s making a lot of money. He should be happy, I guess,” said The Black Keys drummer.
11. If someone follows you, follow if you can but remember that 10 000 people will have a lot to say. If you go down that route, use ‘Lists’ to filter out the noise.
) Create a design, but make sure that any textual information is kept within an imaginary column, 240 pixels wide, on the left hand side of the design.
It is vital that you put up a good headline when you post. The first piece of content your readers will see is your headline, so try your best to make an impression. You have to catch them quickly and grab their attention so they will continue reading the entire post. Always devote a good amount of time and energy into making the headline attractive and intriguing.
David Mathison:Three years ago, when I heard of Twitter, I thought it was just a silly little toy, you know, youre limited to 140 characters and so you cant really tell a large story, but based on what happened to me over the last 20 days, I can say its definitely not a toy.