Email marketing is not for everyone, but chances are, it is right for you. Today, the only reason you would not want to include email in your marketing plan is if your target market does not have access to a computer, and even that’s beginning to change with easy access to the new mobile phones.
Everything in your campaign should be consistent in building what your business values are. There should be a defined look and tone that customers will identify when you start emailing them. It is important that you establish your name as a trustworthy partner and give them what they require . Keep them updated with everything that is useful to them. Give them relevant information that they can relate to. Deliver these with professionalism and personal touches and you will have gained a healthy following.
Email marketing is just marketing by another medium. The old essentials are just as essential even though it goes through the ether. There has never been a time when being the best or the cheapest has been enough. You still have to sell and the first step is the email itself.
In addition to all these tools that make your email campaigns more effective, they are likely to be able to give you all sorts of support and guidance on how to make the most of your email marketing.
Don’t hide your opt-in forms. The need to be easy to find, and easy to use. It’s important to capture the right amount of information. If you ask for too much information you’ll spook the prospect but if you don’t get enough you won’t be able to follow up. Fields in your form can be made mandatory – others can be left optional. You need at least a an Email address and, except for your newsletter, a first name. The rest of your fields should be optional. You can use an auto-responder to ensure visitors immediately start receiving emails from your company. If you have more sophisticated email marketing services you can set the website up to manage your lead automatically. These systems can also replace your auto-responder with a more personalized message.
Forthly, building a blog. If someone leave a comment, you can keep the email and grow your email list with those email. Make sure that your blog has a sidebar that has an opt in box for your email list. When your visitors are reading your blog posts they’ll be enticed to get more via email automatically.
The cost per person reached is ridiculously low and a viral hit on YouTube could reach millions. It is not, as you might be thinking, too good to be true but it can be a valuable and cost effective marketing tool.
The most valuable thing email marketing does for you is it works. It positions you as the expert in your field, it builds credibility and trust, and it sells your products and services day in and day out. Email marketing is a winner no matter how you look at it.